Principles of Good Web Design
The value of a website for a travel professional is real. Many continue to operate without a website and even if they have one, without due consideration for basic design and marketing principles. However, consumers expect business operators to have a website and the real question is more often the role the website will play in the overall marketing plan of the travel agency. The recent ASTA report titled 2013 Technology & Website Usage revealed some travel professionals using a Facebook page in lieu of a website indicating a degree of confusion about the role of both a Facebook page and a website in a marketing strategy. It’s worthwhile to again consider the role of a website in marketing your travel practice.