Up and Running
Up and Running
The 5 Psychological Shifts
Menu
Why I Love the Travel Industry
First Considerations
The Role of the Travel Advisor
Up and Running: About This Course
Understanding Some Crucial Psychological Shifts
Your Core Values
Your Mission Statement
Mission Statement Worksheet
Your SWOT Analysis
SWOT Analysis Worksheet
The Secret
The Marketing Mindset
The Marketing Mindset: Introduction
Developing a Marketing Mindset
Authentic Emotional Appeal
Understand Your Clients’ Needs
Building a Rapport and Relationship
Staying Engaged with Clients
The Travel Profession and Storytelling
What Travel Agencies Can Learn From Other Professions
Eliminate What Stops You
Keep Learning Your Craft
Thinking Backwards
Consistently Persistent
Knowing and Doing
Branding Your Travel Agency
Branding Yourself As a Travel Consultant
Developing Your Brand Message
Positioning and Your USP
What’s Your Story?
Communicating Your Brand Message
Maintaining Your Brand Message
Integrity and Your Brand: Promises Made
The 5 Psychological Shifts
A Business Plan Overview
Essentials for a Business Plan
Campaign Marketing
An Overview of Tactics for Achieving Your Goals
Budgeting for Your Marketing Tactics
Your Marketing Calendar
Pulling a Business Plan Together
The Importance of Action
Marketing Tactics
Understanding the Classic Marketing and Sales Funnel
A Marketing Funnel Example
Advertising
Advertising for Travel Professionals
Advertising – Buying the Right Media
Advertising – Generating Effective Creative
Advertising – Great Copy and Graphic Design
Advertising – Final Tips
Advertising – What Consumers Mistrust About Travel Advertising
Public Relations
Public Relations – Media
Public Relations – Networking for Your Travel Practice
Public Relations – Speaking Opportunities
Public Relations – Events and Sponsorships
Public Relations – Writing for Travel Professionals
Public Relations – Blogging
A Year of Content Ideas for Your Blog
Cross Marketing
Word of Mouth Marketing
Implementing a Group Leader Program
Digital Marketing
Digital Marketing: Expanding Your Digital Footprint
Digital Marketing: Websites – Part 1
Websites: Part 2 – Creating a Professional Website
Digital Marketing – Travel Agency Newsletters
Digital Marketing – Social Media
Tactics – Market Your Way
Marketing and Innovation
New Mindsets: Blue Ocean Strategies
Niche Marketing
Guerrilla Marketing
The Sales Process
Deconstructing the Sales Process
Selling Like It’s 1985
Essential Skills: Client Knowledge and Asking the Right Questions
Choosing the Right Setting for Meetings
Visualization
Making Good First Impressions
Speak First to the Explorer Within
Speak to Walter Mitty
Speak to Benefits
Making Presentations to Clients
The Psychology of Closing the Sale
Dealing with Objections
Selling to Family and Friends
Why Consumers Book Elsewhere
Customer Service
Your Brand and the Promise of Value: Being Client Service ec-Centric
How Accessible Are You?
Training Your Clients
Demystify Travel for Your Clients
The Extra Mile
A Client Retention Program
Customer Satisfaction and Loyalty
Setting the Stage for Exceptional Customer Service
Know Your Clients
Respect Your Clients
Make Clients Feel Important
Educate Your Clients
WOW Your Clients
Sweating the Details
After The Sale…
Active Listening
Problem Clients
Motivation and Essential Skills
Essential Skills: Persistence
Essential Skills: Enthusiasm and Confidence
Essential Skills: Empathy and Attitude
Essential Skill: Time Management
Essential Skills: Organization
Essential Skills: Establishing Supplier Relationships
Essential Skill: Picking Yourself Up
Essential Skills: Learning from Mistakes and Accepting Criticism
Essential Skills: Creative Thinking
Stuff
