Up and Running

“Peculiar travel suggestions are dancing lessons from God.” ~ Kurt Vonnegut, Cat’s Cradle

You probably think of yourself as a travel advisor, a travel counselor or some variation thereof. People entrust you with their vacations, their dreams, travel plans, their travel ambitions. You, in turn, access the tools at hand and make your clients’ dreams come true. Your tools are your experience, your relationships with suppliers, your sense of detail and customer service. Every now and then, however, maybe you glimpse you are something more than a travel planner. Sometimes you might just sense that you pass right over into the realm of the magician – that ability to transform a trip from travel into an experience.

Spend some time with the quote from Kurt Vonnegut above. How many times have you traveled off the well-worn path, taken a left instead of a right in a maze of streets, visited a destination unexpectedly and walked into an amazing experience?

Often, the unplanned, unexpected part of the journey is the most rewarding, what you remember most from the trip. Your passion for travel renewed, you begin thinking about the next trip, and the next. You know you will live some major portion of your life on the road.
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Travel professionals tend to sell themselves short, to fail to realize the important role they play in the lives of clients and, interestingly, in the lives of the people clients meet on their travels. Who knows what chain of events you may put into place simply by making a booking?

Some of our greatest adventures, our best memories, have been a part of our travel experiences. The best of you cannot be disintermediated, replaced or displaced. Your passion for travel, the pains you take on your client’s behalf are a sacrifice to a greater cause -to a world of personal experience and cultural understanding beyond your knowing.
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In your client relationships, play the role of the expert. Make recommendations and suggestions. Don’t be content to merely book another cruise or put your client on another bus just because that’s what the client tells you they want. Your client may not really know what they want. You are the expert in the relationship. Work into your travel practice a bit of ​craft, a small bit of magic – push your clients’ boundaries. Maybe it’s the recommendation to visit Egypt instead of the beach this year. Maybe it’s the volunteerism travel or cultural tourism you conjure as a possibility. Maybe it’s as simple as suggesting a locally owned boutique hotel instead of a mid-city commercial property. I trust you’ll know the opportunity when you see it. ​

You’re not “just” a travel agent. You do not exist just to do what’s expected of you. Do the unexpected, be more than your client can possibly anticipate.

And, on occasion, hand out a peculiar travel suggestion. That is what Up and Running is all about: developing a mission as a travel advisor, one that helps others explore the planet in a sustainable, surprising and helpful manner.